Our Picks: The Greatest Gift by Sam Fell / Passion Pictures
The Greatest Gift by Sam Fell / Passion Pictures
This years Sainsbury’s Christmas Advert is a joyous Christmas musical created in stop frame animation featuring vocals by James Corden. It tells the story of Dave, a hard-working and devoted Dad, who realises that the greatest gift he can give people this Christmas is his time.
As the first snow falls, Dave gets caught up in the Christmas whirlwind – all he wants to do is to get home to spend time with his family, but all sorts of Christmas duties and calamities are getting in his way. That is until he sees a gingerbread man on his daughter’s bedside table that they’ve made to look like him. That gives him a genius brainwave…
To create it, production company Passion Pictures worked with ad agency AMV BBDO for seven months, with the film directed by Sam Fell. The film features the use of 3D printing for the stop-motion characters, with 1,500 faces printed for the characters featured in the advert.
