Our Picks: Cultural Mining by Wednesday

Oct 25th, 20162d Branded Life Our Picks Short Film

Cultural Mining by Wednesday

Wednesday were asked to bring the School of Life’s message to life, so collaborating with illustrator Daniel Clarke they produced this splendid short film…

“Ultimately, life is only 700,000 hours long so we have to make sure the ideas we need don’t get lost – or take too long to find.” – Alain de Botton. This is what the The School of Life does, they sift through the most valuable parts of culture, then mine, extract, and remould it into practical advice to help us maintain our sanity in modern day life.

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