Our Picks: Cause for Alarm by Not To Scale
Cause for Alarm by Not To Scale
The Katie Haines Memorial Trust approached Not To Scale directly to create “Cause for Alarm”, an animation raising awareness of carbon monoxide poisoning – the silent killer which the founders lost their daughter to in 2010. Released in conjunction with the official Gas Safety Week, 19th-25th September, the short film details the risks of poisoning in the home, the importance of maintaining appliances and having a working detector to alert you to the presence of the invisible, odorless gas.
Director Matt Smithson used a saturated colour palette and a hand-drawn, cutout style for the infographic, with strong shapes and fluid transitions adding momentum to the animation. Cleverly contrasting typography and textures come to life throughout, with the film managing to communicate a positive message of easy preventative measures despite the solemn subject.
