Digby Dragon roars to success on Nick Jr. UK
Blue-Zoo, the multi BAFTA-winning animation production company based in London, today announces, the chart-topping children’s animation, Digby Dragon will make its licensing programme debut at Brand Licensing Europe (BLE) 2016. Blue-Zoo will introduce adorable Digby Dragon, produced by Fizzy Productions, and his friends to international licensees, whilst Nickelodeon and Viacom Consumer Products will manage licensing in the UK.
The series launched in July 2016 on Nick Jr. (UK) as the top weekday premiere of all time for live viewing and was the top weekday show on Nick Jr. for that month*. Blue-Zoo will celebrate the programme’s success with a charming full-size character Digby at BLE. The animation aimed at pre-schoolers’ has already been sold to over 15 territories by Aardman’s Rights and Brand Development international distribution division, showing its global appeal.
The CGI animation is a lovable action-packed comedy series, which follows Digby, an adventurous young dragon who lives in Applecross Wood with his best friends Grumpy Goblin, Fizzy the fairy and Chips the squirrel. Digby Dragon’s beautiful styling has been created locally at Blue-Zoo’s London studio. Digby is an original show, based on illustrations from Sally Hunter, better known as the creator of Humphrey’s Corner.
James Newton, VP Programming, Nickelodeon UK & Ireland, says, “Nickelodeon is delighted but not surprised at the hugely successful launch of Digby. The lovable characters’ thirst for adventure often gets them into strange situations, which is proving popular with our audience. Digby is a show full of laughs, thrills and, at its core, the display of true friendship.”
Creator of Digby Dragon, Sally Hunter, says, “The beyond talented team at Blue-Zoo have breathed life, joy, zest and humour into my characters, and beauty into their surroundings in Applecross Woods. I couldn’t be prouder of the animation, I have always believed that children would fall madly in love with Digby Dragon and his pals, just like I did, so it is very fulfilling to see the reaction. I couldn’t be more proud.”
Adam Shaw, Series Producer & Director, Blue-Zoo, says, “This stylish animation is a must-see property, which will go far. The show has already debuted with record figures and gauged interest from broadcasters all around the world. BLE is the perfect event to showcase the series and we’re excited to see how we can develop it. The team have put everything into making Digby Dragon a show like no other, using new technology to bring a level of quality not seen in pre-school series animation and a creative freedom that has unleashed fantastical stories with such vibrantly animated characters.”
Digby Dragon is currently available on Nick Jr. in the UK and will be rolled out across the following territories in the next six months; Nick Jr. in the US, Latin America, Australia and New Zealand, MBC3 across MENA, Tele Quebec in Canada, ZDF in Germany, MTVA in Hungary, Canal Panda in Portugal and SVT in Sweden.
Blue-Zoo is renowned for developing, creating and producing stylish animations, sold across the globe including; Alphablocks, Q Pootle 5, Olive the Ostrich, Go Jetters and Miffy.
