Cake appoint Emily Whinnett as new VP Creative

Leading kids entertainment specialist CAKE has announced the appointment of Chapman
Entertainment’s former Director of Production and Development, Emily Whinnett as its
new VP Creative.

Emily will work closely alongside CAKE Creative Director and CEO, Tom Van Waveren
on the company’s slate of upcoming programming, helping to increase CAKE’s future
development output and building on its reputation as a co-producer.

Having worked in the children’s television industry for over 10 years, Emily is an
experienced development executive and producer. Emily lead the development, production
and launch of Chapman Entertainment’s award winning shows; Fifi and the Flowertots
and Roary the Racing Car on Nick Jr. and Channel Five’s Milkshake and Little Charley
Bear and Raa Raa the Noisy Lion both for CBeebies. She also produced Peter Kay’s
Animated All Star Band – The Official BBC Children in Need Medley 2009, a song which
reached number 1 in the charts, raising £500,000 for the BBC charity. Subsequently, Emily
joined Belfast based Sixteen South (Lily’s Driftwood Bay) as Head of Development,
where she was responsible for all IP development. Emily also manages her own company
Red Squirrel Entertainment, where she has consulted for a variety of clients including
Soho Square Productions as Director of Programmes, Spinmaster Entertainment as part
of the development team for Paw Patrol and Keith Chapman Productions on a variety of
projects.

Tom van Waveren, Creative Director and CEO at CAKE said, “We are thrilled to have
Emily joining our team at CAKE. 2016 will be a big year for CAKE’s co-production and
development projects and Emily brings a great deal of experience and enthusiasm to a vital
role in our company.”

Emily Whinnett said “I’m delighted to be joining Tom and his fantastic team at CAKE. With
such a varied and exciting development slate, I’m looking forward to getting started!”