CAKE signs deal with SVOD service blim

Leading kids entertainment specialist CAKE has announced a volume deal with
blim, Televisa’s brand new SVOD service.

The deal, finalised by CAKE’s Senior Sales Manager Bianca Rodriguez, totals over 800
episodes and includes the successful award-winning animated reality TV series Total Drama;
Poppy Cat and Wanda and the Alien, based on the series of international best-selling and
award-winning books and home-grown comedy Trunk Train, produced by Copa Studio in
Brazil, which has aired on Cartoon Network in Latin America. Live action titles include the
BAFTA nominated series The Sparticle Mystery, which aired successfully on CBBC in the
UK.

Under the agreement, blim has licensed SVOD rights across the region. The service, which
was launched by Televisa last month, will roll out across multiple territories in Latin America.

Ed Galton, CCO and Managing Director at CAKE said, “We are very excited to be working
with Televisa. blim is a great platform for CAKE’s titles and we wish them every success.”

Carlos Sandoval, General Manager at blim said, “Having premium content for children is
one of blim´s goals, as it provides entertainment for the entire family, especially kids who are
heavy users of our service. We found that CAKE could provide us with this premium content,
and it is great to have them as content partners.”