Cake partners with Rovio for Angry Birds Distribution

Leading kids entertainment distributor CAKE announced today a distribution
deal with Rovio Entertainment Ltd. to represent their animated series, based on the
popular Angry Birds brand.

Under the agreement CAKE will represent the entire catalogue of shorts consisting of Angry
Birds Toons, and its two spin offs Angry Birds Stella and Piggy Tales, a series starring
the birds’ nemesis, Bad Piggies.

Angry Birds Toons had its debut in 2013, following Rovio’s success in mobile gaming,
publishing and licensing. The series have successfully aired on TV channels in over 50
countries, and on Rovio’s own direct-to-consumer video channel ToonsTV, available inside
all Angry Birds apps and on selected partner platforms. Since its launch, ToonsTV has
amassed over 5 billion views, and continues to entertain and delight Angry Birds fans of all
ages.

Brand new episodes of Angry Birds Toons and Angry Birds Stella are currently in
production and will be first released in September.

“Rovio Animations operates purely in the world of creation and has an ever expanding
slate of projects in development. Partnering with distributors like CAKE, one of the world’s
leading kids and family entertainment distributors, enables us to give the Angry Birds fans
the opportunity of seeing that content world-wide.” said Steve Pegram, Head of Rovio
Animations Studios.

Ed Galton, COO and Managing Director at CAKE said ‘Angry Birds is a globally
recognised brand and we are hugely excited and proud to be a part of that. We are looking
forward to catapulting these iconic characters to television audiences around the world.’